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Nov 12, 2018

En quoi la communication est-elle importante pour une entreprise ?

Envoyer des mails, téléphoner, publier sur les réseaux sociaux …  aujourd’hui tout le monde communique pour se faire entendre et se montrer, de manière professionnelle ou personnelle.

Cependant, pour une entreprise, il faut y réfléchir sérieusement et établir une stratégie de communication cohérente.

La communication est divisée en deux grandes parties : la communication externe et la communication interne.

La communication interne implique tout ce qui est communication envers les employés de l’entreprise.

La communication externe rassemble toute la communication qui est en direction des clients et des prospects.

Aujourd’hui, nous allons nous concentrer sur la communication externe.

Elle est devenue aujourd’hui indispensable à chaque entreprise pour faire face à la concurrence. En effet, il faut faire la promotion de son entreprise, de ses produits et de ses services à travers différents médias.

Si elle est bien menée, la communication permet de donner, à l’entreprise et à ses produits, une image forte et inoubliable. Elle permet de définir une image de marque qui sera unique aux yeux des consommateurs.

Il faut bien sûr, pour bien communiquer, établir une forte stratégie de communication afin que les actions menées aient des retombées positives pour l’entreprise.

La cohérence d’une stratégie de communication est importante car sans elle, les différentes actions de communication de l’entreprise ne pourront pas être efficace.

Sans une communication, une entreprise aura beaucoup de mal à se faire connaître et à étendre son portefeuille client.

Oriane Lopez – Mycom

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